Marketing Research (MKT3MRE)
Individual Data Analysis - Final Report (50%)
SPSS Output files submitted with report: Yes No
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Assessment
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Max
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Total
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Results: sample characteristics, findings and interpretations
Ø Results
· Describe the characteristics of the sample using descriptive statistics (SPSS Exercise 4).
· Conduct a reliability analysis of a set of variables (SPSS Exercise 9) to measure an abstract construct that you will later use as a variable in a regression analysis.
· State the null and alternative version of each hypotheses as well as the dependent and independent variables (questions) to be used in the SPSS analysis. As you will need to use each of the SPSS Exercises 5-8 you should have four null hypotheses to test.
· Conduct and justify the use of independent sample t-test
· Conduct and justify the use of Analysis of Variance (ANOVA)
· Report whether rejecting the null hypothesis and why
The content should cover: discussion, interpretation and implications
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5
5
5
5
5
5
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Conclusions and Recommendations
· Provide conclusions based on the results.
· Provide recommendations
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15
5
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50
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