MANG1015 Introduction to Marketing Individual Report
Submission Deadline by 4pm on Thursday 12th January 2023.
The Scenario
You have just been appointed as a Marketing Assistant to a company of your choice (A copy of the
role can be found in appendix 1). The Marketing Manager has asked you to prepare a briefing
deck entitled “The Jewel in the Crown; Insights and Challenges” for an upcoming board level and
stakeholder briefing in Spring 2023.
By its very nature, this is not a presentation that will paint a gloomy picture of current performance
or circumstance. This is a deck that will demonstrate not only understanding but will solidify the
audiences confidence in the marketing manager. Yes there are always challenges but equally chal-
lenges can be overcome.
Selecting an organisation
You may select an organisation from any of the following sectors excluding organisations covered
in the module schedule (e.g Week 4: BBC iPlayer, Now TV, Disney+, Amazon Prime, Netflix, & Ap-
pleTV. Week6: Camden Town Brewery Week 9: Elon Musk / Twitter). The organisation should be
based in the UK and should be publicly accessible, e.g. the marker will need to be able to fact check
your submission if necessary. Data should come from the public domain or available re-
sources through the University Library. Primary data collection is prohibited for this
assessment.
Banking
Charity
Education
Entertainment (inc. Music, Film, Games, TV)
Government
Hospitality
Insurance
Journalism
Manufacturing
Publishing
Retail
Software
Sport
Technology
Tourism
It is accepted that many organisations have multiple brands and can operate in numerous sectors.
In cases such as these, you should choose only one business unit for the assessment. E.g Amazon
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sell products on a website and also deliver Amazon Web Services (AWS), Alexa, Prime etc. You
should focus one part of the business such as Alexa.
The Briefing Deck
The Briefing Deck has 2 components.
A Presentation Deck
Evidential Notes
Presentation Deck
The powerpoint or keynote deck suitable for a 10 minute presentation will be used by the market-
ing manager when he presents at the podium. They are presenting to an audience of approximately
200 people in a theatre setting. In addition to the slides visible to the audience, the notes section
should be used to highlight key points and areas of the narrative that can be emphasised appropri-
ate to each slide.
Evidence Notes
The Evidence Notes should provide the detail for the marketing manager to justify the approach
and points taken. This is an ‘overlay’ to accompany the Presentation Deck that details the rationale,
evidence, sources used by you and your own reflection that underpins the opinions given in the
other decks. This is an internal document of no more than 5 pages for the marketing manager
and is not designed for wider circulation outside the organisation.
Assessment Submission Format
The Presentation Deck and Evidential Notes should be submitted in PDF format as a single docue-
ment. The original files used to create them (e.g .MS Powerpoint or Apple Keynote, MS Word or
Apple Pages etc) need to be retained and be available for inspection at the request of the marker.
Assessment Marking Criteria
Please refer to the Grade Descriptor of further detail.
The Presentation Deck (40%)
The presentation deck is focused on visually supporting the speaker. The marker will be looking at
the approach taken to visual storytelling balanced with key information presentation and speaker
notes. This part of the assessment is focused primarily on Learning Outcomes A1, A2 , B1 & C2.
Consider the manner in which you are presenting (C2) your chosen business unit / organisation
and its position within the business environment (A1). Those insights should flow into the chal-
lenges that can be overcome (A2 & B1) .
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The Evidence Deck (60%)
The evidence deck focuses on your ability to evaluate and apply marketing principles (B2), sum-
marising concepts (C1) and to communicate those accordingly (C2). This element forms the
foundation and justification of your approach and therefore carries a greater number of marks.
In all cases it is important that you use Harvard referencing (including imagery) to acknowledge
all your sources.
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MANG1015: Grade Descriptor
Percentage 0 - 24 25 – 39 40 – 49 50 – 59 60 – 69 70 - 79 80 - 100
Degree Class Fail Third class Class 2.2 Class 2.1 First Class First class
The Presentation Deck (40%)
Addresses task Misunderstands the
task.