Department of Media and Communication
COM333 – Artificial Intelligence and Big Data in Society
Assignment Brief
(80% of Final Grade)
For this assignment, students are required to produce an essay of 2400-2600 words (excluding the list of references) answering ONE of the following questions that relate to the first four weeks of the course (please refer to the handouts and your notes for details):
1. What is the relationship between Big Data and AI?
2. Will AI be able to take over the world?
3. How can AIs be made trustworthy?
4. What is needed to properly regulate AI?
Points to observe:
- You will need to find and use additional SOURCES from media and academic publications;
- Please pay CLOSE ATTENTION to proper citation and referencing (USING APA)
- Any mistakes in the citing or referencing of sources and any plagiarism identified will lead to consequences as specified in university regulations;
- To meet the required learning outcomes, please consult the table and essay model provided, as well as the grade descriptors;
- Text should be double-spaced & in Times New Roman, font 12;
- Section headings (e.g. Introduction) should be in bold;
- Subheadings within sections should be in italics;
- Please submit your assignment VIA LEARNING MALL ONLINE making use of TURNITIN before 12NOON (BEIJING TIME), THURSDAY 6 JUNE 2024.
- You should include the Coursework Submission Cover Sheet as the first page of the document (including name, student number, module code and title of the essay). All written work must be uploaded as *.docx file formats only. Students should name the file as follows:
COM333_StudentNumber.docx
Learning Outcomes:
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A
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Demonstrate a historical understanding of AI and big data development
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B
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Identify and interpret the core concepts, theories and debates related to emerging AI and big data technologies and their role in changing digital media industries, communication processes, and cultural and political life
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C
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Investigate the applications of AI and big data in digital media and communication
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D
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Critically evaluate the issues affecting consumers, citizens and governments brought about by the use and development of AI and big data in digital media and communication processes
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Essay Model
Introduction
In this part you need to prepare the reader for your assignment. Talk briefly about the
question you chose and how you have chosen to answer it, then provide an outline of the rest of the essay.
Historical setting of the topic
Please explain and narrate some of the main developments that have led to how we engage with your topic today. Do NOT just repeat what we did in class, instead focus on your specific topic.
Theories and concepts under debate
Discuss the arguments as well as relative strengths and weaknesses of the theories and concepts related to your topic.
Examples of media or everyday life applications of the topic
Provide a few examples of the effects of your topic on our lives today.
A critical evaluation of the topic
Provide a critique of how your topic has been and is being treated, using multiple points of view.
Conclusion
Sum up the main parts of your assignment including your answer to the essay question and provide a short outlook on how you think your topic will develop in future.
References
You can start with the sources from the reading list, but you will need to find additional sources online, in the media, and in academic publications.
Please only list sources you refer to in the main text of your assignment.
If you need help finding additional sources OR if you need help putting together the bibliography, please contact your lecturer.
Grade Descriptors:
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Historical Understanding
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Concepts & Theories
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Application
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Critical Evaluation
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70+
Outstanding
to
Very Good
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The paper shows an excellent and comprehensive
understanding of the historical background to the topic.
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The paper shows an excellent and comprehensive
understanding of the theories and concepts pertinent to the topic.
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The paper provides excellent and comprehensive examples for the
topic from media and/or everyday life.
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The paper delivers an excellent and comprehensive critical
assessment of the topic based on multiple points of view.
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60+
Comprehensive
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The paper shows an impressive and (near)
comprehensive understanding of the historical background to the topic.
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The paper shows an impressive and (near) comprehensive
understanding of the theories and concepts underlying the chosen topic.
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The paper provides impressive and (near) comprehensive
examples for the topic from media and/or everyday life.
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The paper delivers an
impressively written critical
assessment of the topic based on several points of view.
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50+
Competent
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The paper shows a good
understanding of the historical background of the topic, but
there might be significant gaps and or some
misunderstandings.
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The paper shows a good
understanding of the underlying theories and concepts, but there might be significant gaps and or some misunderstandings.
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The paper provides good
examples for the topic from
media and/or everyday life, but there might be significant gaps and or some misunderstandings.
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The paper shows a good level of criticality towards the topic, but there might be some
misunderstandings and only a
limited number of points of view.
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40+
Adequate
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The paper shows an
acceptable understanding of the historical background to
the topic There are some major gaps and/or
misunderstandings.
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The paper shows an acceptable understanding of the underlying theories and concepts. There are
some major gaps and/or misunderstandings.
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The paper provides an acceptable range of examples for the topic
from media and/or everyday life, but there are some major gaps
and/or misunderstandings.
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The paper shows an acceptable
level of critical assessment of the topic based largely on the
author's own opinion. There is
almost no evidence for critical
points and/or misunderstandings.
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35+
Compensatable FAIL
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Marks awarded in this range indicate that the candidate has narrowly failed to achieve the standards required.
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Marks awarded in this range indicate that the candidate has narrowly failed to achieve the standards required.
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Marks awarded in this range indicate that the candidate has narrowly failed to achieve the standards required.
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Marks awarded in this range indicate that the candidate has narrowly failed to achieve the standards required.
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<35
Deficient
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The paper shows major
misunderstandings or a lack of understanding of the historical background to the topic. There are unacceptable gaps and/or major misunderstandings.
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The paper shows major
misunderstandings or ignorance of the underlying theories and
concepts. There are unacceptable
gaps and/or major misunderstandings.
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The paper provides no examples for the topic from media and/or everyday life and/or
demonstrates unacceptable levels of misunderstandings.
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The paper shows a lack of critical assessment of the topic and/or a strong personal bias of the
author. It demonstrates ignorance of other points of views and/or
major misunderstandings.
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