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Week 5 & 6: Assessment 2A + Starting the ideation
(solution) process
DPBS1120 Collaboration and Innovation in Business
Last week recap:
Last week we discussed:
Creative abrasion and individual conflict handling styles
Define the problem using How Might We..?
With the problem definition clarity and framework from last week, this week we will present
Assessment 2A. Then (next week), we will start exploring solutions through ideation and
prototyping.
“The next step of an idea is to make it happen.”
Workshop Learning Objectives
The purpose of the Week 6 workshop is to learn to how to ideate, prioritise,
and prototype solutions for testing/ iterating.
In this workshop, students will apply concepts through:
i. Present your Assessment 2A presentations (Week 5)
ii. Ideate solutions with no fear of failure (quantity over quality)
iii. Prioritise highest value solutions
iv. Prototype the prioritized solutions for testing/ iterating
Relevant to assessment 2B, student groups will produce:
2 prototypes with initial in-classroom feedback, which will be further tested/
iterated in the coming weeks
This week (Week 5): Conclude 1st diamond (problem definition)
Next week (Week 6): Start the 2nd diamond (solution diamond)
Before your classes next week, please join the Official Team Selection
Tool under the Assessment 2A section on Moodle.
Instructions
1. Check your team number in Team Selection Document (where you first wrote your name, class, etc.)
2. Click this Official Team Selection Tool and join your team according to your team number.
Assessment 2A Preparation
Format: 5-6 slides (plus any appendix slides for Q&A) covering this information:
1. Problem context – problem area selected, why and team’s understanding of the problem? (e.g.
Fishbone analysis, 5Ws + 1H, etc.) (2-3 slides)
2. Define the problem (How Might We…) (1 slide) (Insert your HMW Problem here)
3. Reflection on team collaboration (1 slide)
4. Reflection on DD framework as it applied in practice. (1 slide)
Assessment Criteria: Reminder
Knowledge and/or Analysis 6.66% (points 1,2,4) (GROUP)
Teamwork 6.66%: Does the team provide insights into how the team contract can better facilitate the
creative process (points 3) (GROUP)
Communication 6.66%: Student’s communication skills in the presentation (points 1,2,3,4)
(INDIVIDUAL)
Presentation Tips from UNSW
Presenting does not simply mean reading to an audience.
The goal of a strong presenter is to engage their audience and ensure their
communication is effective.
Clear structure and clarity of speech will help support your ideas and your overall
message.
Non-verbal gestures are also necessary as they will assist in catching and
maintaining the audience’s attention.
Be sure to adhere to the time limit and follow any guidelines that have been
outlined prior to the presentation.
Presentation Tips from UNSW
1. Audience – who am I presenting to? 2. Succinct Delivery – how can I get my
point across in a clear and logical way?
Is this a formal or informal
situation?
How can I make sure the
audience can understand my key
idea, and in turn ensure my
message gets across?
Am I engaging the audience and
keeping them interested?
The way you organise your
information – are ideas logically
joined together and developed?
Are my ideas expressed so that the
audience can easily follow my
thinking?
Is my language easy to
understand? Is it too
complicated/niche or too simple?
Presentation Tips from UNSW
3. Presenting Strategies – what tools can I use to make me a better presenter?
Pace, the speed of delivery, can be
varied to create different effects. Try
not to rush through your presentation!
Deliberately emphasise key words
and main points in your presentation to
signal their significance to the
audience.
Pausing in the appropriate place can
be used to focus attention, raise
anticipation or signal a change of
direction.
Project your voice and articulate your
words.
Non-verbal communication - Make eye
contact with your audience to establish a
connection – do not just read directly
from a script.
Try to keep your body language calm,
open, and friendly. Use hand gestures
to help ‘drive home’ important points.
After your presentation – check your HMW
HMW Tips from last week
Be specific with your problem
○ How might we reduce the impacts (which impacts?)
○ How might we improve the aspects of...(which aspects?)
Remember the parameters (and be specific) e.g.
○ Type of place e.g., city or rural
○ Environment e.g., hot or cold climate
Think: you need to invent a solution to this problem! Can you do it?
Remember: innovation can be small and subtle (it doesn’t need to be BIG!)
Keep getting more and more and more and more and more and more SPECIFIC
When your presentation is finished. Make sure you go through your 'How Might We?' Statement to
ensure that it is specific enough and focused enough for your team to begin the ideas (solution
process).
As we go into the solution diamond,
think/brainstorm about the 'type' of
solution you want to develop.
- Product?
- Service?
- New process?
- New Biz model?
- Add value to existing
process/product/service?
Moving into Week 6 = Solution
Innovation is? (Reminder about innovation from Week 1)
Innovation can either be an invention, improvement to existing
product/ service, new application of an existing product/ service.
Innovation does not always involve grand ideas that change the
world and includes incremental changes that can improve business
processes, such as supply chains, and customer experience, or
even adapting to new markets.
The process of innovation typically commences with a creative idea
and culminates in value creation and commercialization.
Tip: Review week 1 lecture & content about innovation.
Some comments about solutions.
Thinking that the government just needs to invest
more money to solve a problem is NOT a solution
in itself.
You should imagine that you are a young group of
students who want to found a new company or
business idea that is solving a problem.
Be open and creative with your ideas but they should
also be feasible.
What kind of startup is your team?
Startups come in all shapes and sizes!
One way of approaching social impact in business is through “social enterprise”.
What is social enterprise?
Social enterprises are organisations that:
are led by economic, social, cultural, or environmental mission
are consistent with a public or community benefit
trade to fulfil their mission
derive a substantial portion of their income from trade
reinvest the majority of their profit/surplus in fulfilling their mission
Barraket, J. 2015, Finding Australia’s Social Enterprise Sector 2015 Interim Report, Working Paper 2015.1,
Centre for Social Performance Swinburne & Social Traders, Melbourne, Australia.
www.unswfounders.com
www.unswfounders.com
Tool application: Ideating with Crazy 8
Think of your HMW (maybe write it again to remind
yourselves)
8 ideas / solutions in 8 minutes
Remember:
- Write, draw, anything is fine
- No judgement
- Be creative
- Not much detail
Tool application: Prototyping
Tool application: Prototyping
Consider the following:
Build something that demonstrates the core value of the solution
Low fidelity with minimum level of detail; avoid the bells and whistles.
Note the assumptions while building the prototype, and the assumptions you need to receive feedback
on while testing
Needs to address the HMW statement… ? Don’t forget it.
Avoid the following:
Getting attached to your prototypes
Prototyping without a purpose
Feeling discouraged by failed prototypes
Seeing prototypes as a waste of time
What is Prototyping?
Some options for prototyping – be creative!
App Wireframe: Low Fidelity
Service prototype: User journey
storyboard
Physical prototype: paper sketch,
draw, post-its, colours
Next Week – Week 6
Transition to 2nd Diamond: Develop from the HMW
Ideating solutions
Prioritizing viable solutions
Prototyping testable solutions
Seeking feedback on prototypes
Iterating prototypes based on feedback
Reminder:
Watch week 5 video: Ideation and Prototyping by Gregory Davis
Refine 'How Might We' statement (after presentation)
Answer any additional discovery questions that may have come up today
After next week...
Flexibility week (week 7) – no lectures or tutorials.
The week after (week 8): Progress further in develop stage of DD:
Engaging with internal and external stakeholders
Build personas for stakeholders
Create a stakeholder engagement strategy for prototype testing
Reminder:
Watch week 8 video: Engaging with Stakeholders, Stuart Gurlay (Macquarie Group) and
Francis Atkins (Givvable)
Complete pre-workshop activities, if any.