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Strategic Management of Technology and Innovation
General Feedback and Comments on Draft CSA
Assessment –T2 2024
Case 10 – Beyond Meat Inc.
UNSW Business School
School of Management
AssessmentFeedback-CSA Draft-T2 2024
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CSA Draft Feedback
The Challenge and the MoS set up your work, and my assessment – the Alternatives and the Solution are
assessed on how well they will deliver the challenge and the MoS.
Challenge (including MoS) – the foundation for the CSA and the assessment
Minimise ‘case summaries’ – be clear and precise about the actual Challenge – strive to have a single most
important Challenge, maximum of two (2) parts.
MoS resist using an increase (sales/profit/share) over the whole three/five year periods, as it becomes too
small - use Year-on-Year (YoY) or ‘annually’. Nominate the time period, with dates (sets up the Execution).
Nominate a client – See the Case for potential clients.
The Title is a big hint.
Alternatives – WHAT is the action/s recommended
More clarity is required, avoid ‘catch all’, high level, generic, superficial statements – WHAT is it?
Simply doing more of what the company is currently doing is not an Alternative – you must add some
form of new/novel activity - Innovation. If not, it is simply BAU and not realistic or practical. If you use some
part of current activities, make sure there is a clear difference in where and how take place compared to
current activities.
Make sure your Alternatives relate to the Challenge and deliver the nominated MoS, each Alternative.
A summary of what is currently happening is not an Alternative.
Make sure you have a section on Business As Usual (BAU).
Porter’s Five Forces, SWOT and PESTEL, VRIN analyses and KSF’s are better in the Solution than the
Alternatives.
Terminology – use the correct terminology – Course material and Cases
Course material – analysis tools (eg Porter’s 5) or concepts (eg first mover, competencies)
Cases - facts, technical and financial terms as presented in the actual case – plant based meat industry
AssessmentFeedback-Draft CSA- T2 2024 Prepared by Peter Donnan – July 2024
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CSA Draft Feedback
The Challenge and the MoS set up your work, and my assessment – the Alternatives and the Solution are assessed on
how well they will deliver the challenge and the MoS.
Solution – WHY
Stay with the information in the case. Your knowledge of local markets or extra research is not useful, it creates
confusion rather than helping your argument
Porter’s Five Forces: focus on 2 – 3 strongest or weakest, and WHY your Solution works, BUT note all five (5)…’this
Force is (strength) BUT does not need action.’ Stay (make Profit and Grow) OR Exit?
SWOT – deal with the major S or W or O or T, BUT if Nil S or W or O or T, say that
VRIN needs all four to be analysed
KSF’s are industry not company measures, can help SWOT but not a strong stand alone analysis
You can use Course concepts as well as the analyses - competencies or blue ocean – Value Innovation or Porter’s
Five Strategies….
Execution – HOW
Do not introduce new concepts or actions in Execution, if they are not in the Solution (if briefly), they should not be in
the Execution.
Consider what has to be done both internally and externally to implement the solution Contingency Plan – this
needs a date, that is critical to a CP, if no ‘When’, it has Nil power. Nominate a ‘What’s Next’ or Plan B
Did you consider any ‘Reviews’?
Why wait until 2024 to commence? Start at the end of the Case.
Do not use reference materials/sources from outside the Case – your ideas are what is
required.
Add your name and page numbers to each page for the Major CSA.
AssessmentFeedback-CSA Draft-T2 2024
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Summary of C.A.S.E. applied to a CSA
CHALLENGE
define the most critical, biggest problem/issue AND
how you will measure success over the next 3/5 years – MoS (size and either ‘pa’ or YoY)
ALTERNATIVES - WHAT
? three (3) actions/strategies that clearly show WHAT you are suggesting, make sure it is
different from current activities or at least uses those activities in a different way (you can
use current competencies to do different things)
Clear, Realistic and Practical
SOLUTION – WHY
Use the outputs of your analyses (Course materials) to help explain WHY your chosen
alternative is the best way to solve the Challenge and deliver the MoS – only use the key
parts of your analyses i.e NOT all of Porter’s Five Forces will be relevant, note that
Consider the value of current competencies to deliver the new/innovative ideas
Build a strong case for your preferred idea
EXECUTION – HOW
a plan that nominates the actions, the Order in which they will be done, a Timeframe to
complete, and WHO will do each action
this must identify the critical actions, it cannot be fully detailed, as there is not enough space,
this is not a PMO course and
a Contingency Plan, with a date for the decision to pivot, what you will pivot to
Prepared by Peter Donnan – July 2024AssessmentFeedback-CSA Draft-T2 2024
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Case for Weeks 9 & 10 - Case 24 –
Uber Technologies Inc
Case 24 – Uber Technologies Inc: Is the Gig Economy
Labor Force working for Uber?
Week 9
Read the Case BEFORE the Seminar.
Think about and Prepare full C.A.S.E. analysis :
The Challenge - MoS (dates and pa/YoY target; and
Alternatives Three (3) Realistic & Practical + BAU
The Solution – including two (2) analyses; and
Execution – including a Contingency Plan
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Draft CSA – Marks & Feedback
Marks & Feedback for Draft CSA will be published before
Friday 26 July 2023
An Announcement will be published on Moodle when the
Marks & Feedback are published
Queries on the Marks & Feedback will only be answered in
the Seminars in Week 10
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Requirements for Major CSA
Word count
The maximum Word count is 1,400 words, less than 1,260 words will not be
acceptable.
Please revise the published requirements for the C.A.S.E. methodology (Seminar in
Week 1) and the Feedback from the Draft CSA and use those for the Major CSA.
Also review the Exemplar documents.
Put your name, the Assessment name and page numbers on each page in the footer
or the header.
Put your name in the filename of the submission you upload to Turnitin/Moodle –
make sure you press ‘Submit’ if Turnitin/Moodle offers you that choice.
Submit a Word document only.
Try to submit well before the deadline as Turnitin can become overwhelmed and lock
you out.
Prepared by Peter Donnan – July 2024AssessmentFeedback-CSA Draft-T2 2024
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Preparing for Major CSA
I recommend that you review the following BEFORE submitting your Major CSA report.
General Feedback and Comments on Draft CSA Assessment –T2 2024 on Moodle
The two (2) Exemplar documents – Good CSA and Weak CSA – if you did not download
these, ask a friend for a copy of each
The personal feedback on Moodle for your DRAFT CSA.
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Remaining Assessments @ Week 9
There are two (2) assessment tasks left to complete in this
subject:
an Individual assessment; plus
your Participation in seminars.
Major Case Study Analysis (CSA) - 35% Submit via TurnitIn
Individual Written Report to be delivered by 3pm, Sydney
time, Friday 4 August (end of Week 10): a full C.A.S.E.
analysis on the nominated Case (in your Textbook)
(Max. 4 pages, 1,400 words, Min. 1,260 words)
Opens: Wednesday 31 July 2024, 1:00 AM
Due: Friday, 2 August 2024, 3:00 PM
2. Participation & Contribution – 15% in Lectures and
Seminars, expected minimum one good contribution per
week. Weeks 1 – 10 (excluding Week 6).
Term 2 – 2024 – Live