辅导 5QQMN219 – Marketing Communications讲解 留学生SQL语言

5QQMN219 – Marketing Communications

Period 3 – Individual Coursework

The Task

In these unprecedented and extraordinary times, Covid 19 and the current economic crisis has    impacted marketing communications dramatically. Please find aUK ‘creative’ ad that addresses the Covid 19 context (2020-2022)  or the post-Covid issues, concerning the supply chain or the

current cost of living crisis.

The ad / campaign you choose must be different from the one you originally submitted.

1)   Provide an analysis of the ad.

2)   To what extent is the ad international (would it work internationally)?

Assignment Details and Structure

Your submission should address the following:

Part 1. Analysis of the ad. Your analysis should include:

a)   How is the ad ‘creative’? [identify and analyse key aspects of the execution of the ad]

b)   What are the objectives of the ad?

c)   How does the ad benefit the Brand?

d)  Who is the intended target market(s)?

The questions above are given are in no particular order. Develop your narrative in a structure you think is appropriate.

Part 2: To what extent is the ad international?

Critically analyse the ad (or campaign) for the UK and discuss its applicability in one of the following regions: Asia, Latin America, and/or North America.

Marketing communications is a creative activity, provide submissions that are

engaging, impactful, and distinctive.

Please follow the sections below in your report: (A weighting of your analysis is indicated).

Module Learning Outcomes Assessed

LO 1:             Understand, appreciate and apply the theoretical and practical tenets of marketing

communications to the managerial contexts likely to be faced by practitioners.

LO 3:             Critically appraise various forms of marketing communications.

LO4:              Understand communication theory and how it applies to the development of international marketing communication.

General Submission Requirements

Assessment submission instructions:

1.    File saved as [ModuleCode_CandidateNumber]

2.    Word count (2,500 words). Does NOT include cover page, executive summary, contents, tables, figures and references.

3.    Ensure you put the word count on the cover page

4.    Use a page boarder of 2.5 cm to ensure your formatting / design is reflected in Turn-It-In.

5.    Font size 12, double spaced (I’m getting old so spacing helps readability!) Fonts: Times New Roman, or Book Antiqua.

6.    File format for submission .docx only. Please do not submit a pdf.

7.     Ensure you keep all drafts / working documents of your submission.

8.    You must cite all references using APA or Harvard referencing. A very full, detailed and easy to use guide to the Harvard System of Referencing (6th edition) can be found at:

https://library.aru.ac.uk/referencing/harvard.htm

Academic Integrity:

It is important to familiarize yourself with King’s College London’s policies and procedures on academic matters. The Code of Behaviour on Academic Matters pertains to all students and faculty at King’s College London. It is an offence for a student knowingly to represent as one’s own any idea or expression of an idea or work of another in academic examination or term test or in connection with any other form of academic  work, i.e. to commit plagiarism

Marking Criteria

Add the marking criteria for assessment here or use Rubric  on page 4. Please see the rubric below