Assessment 2 – Group Assessment for MGT2IMG
Type: Group Report
Group size: 3 students each
Document: MS Word with 12 font size and 1.5 spacing
Word count: 1,000 per student (10+/- allowed)
Referencing style.: APA 7/8
Weight: 30%
Due: Sunday, 29.09.2024 @ 1159 PM AEST
Scenario: Sunflower Pty Ltd is an Australian-based renewable energy company specialising in designing and installing solar panels for commercial and residential clients. The company has operated for ten years and has built a strong reputation in the Australian market for providing high-quality and cost-effective renewable energy solutions.
Intending to expand its business to new markets, Sunflower Pty Ltd has identified Costa Rica as a potential target market due to its high solar radiation levels and growing demand for renewable energy.
To assess the feasibility of entering Costa Rican, the company is conducting extensive market research to identify potential challenges and opportunities. As a result, your group has been hired as consultants and will present a report addressing the following.
Country and region-based research (4 marks)
What are the main advantages of expanding Sunflower Pty Ltd to Costa Rica? What risks are associated with expanding to Costa Rica, and how will you mitigate them?
Choice and reasoning of entry mode (10 marks)
What is the most suitable investment entry mode for Sunflower Pty Ltd to enter the Costa Rican market?
What are the pros and cons of joint ventures, acquisitions, and greenfield investments in Costa Rica?
International Human Resource Strategy (10 marks)
What international human resources strategies should they adopt to recruit, train, and retain local employees in Costa Rica?
How should they manage the cultural and language barriers when dealing with local employees and customers?
Expectations (6 marks)
Written in a professional report format showing evidence of research and analytical skills.
Please ensure all your arguments, claims and statements are substantiated by reliable sources, such as relevant and recent journal articles and books.
Minimise the use of websites and, if necessary, only use academic sites.
A minimum of 6 references per section should ensure a passing mark.
The word count does not include the cover page, executive summary, table of contents and the list of references.
Please do not add any appendices.