ADAD9311 Designing the Experience
Exhibitions and Beyond
Assessment 02
ASSESSMENT SUMMARY:
Title: Collaborative Exhibition Project Weight: 60%
Assessment Type: Design Studio Work
Submission Requirements:
Group Work: Yes
Weighting: 50% group work (equiv. 30% overall course), 50% individual
Where to Submit: Turnitin (Moodle)
Due: Week 11
Assessment Description and feedback process:
The practice of exhibition design is a highly engaging and often ephemeral experiential format, that has evolved to become an integral part of our sociocultural activity.
You are invited to collaboratively develop an exhibition design project, transforming ideas and spatial sequences into an engaging and immersive experience for the public. Working in groups, you will develop the exhibition concept and associated deliverables during class time and through follow-up research. These deliverables include a curatorial rationale, experiential goals, design schema, and visualizations, covering all elements of exhibition design.
In Week 10, you will present a summary of your project through a verbal presentation, supported by a visual component (such as PowerPoint). All group members should participate in this presentation. A short Q+A session will follow each presentation to gather feedback from your tutor and classmates and aid in refining your project and encouraging reflection.
The final portfolio is to be submitted via Moodle in Week 11. Your assessment will consider your individual contributions, reflections on your work and the group process, as well as the overall group proposal. Specific details regarding group and individual components are provided below.
Feedback will be provided on a regular basis through discussion with peers and your tutor. Summative assessment and feedback on this assessment task will be provided digitally.
How to complete this assessment:
In groups of four, each person will adopt a key role in an exhibition development team (namely project co- ordinator, curator, designer (graphics) and designer (spatial)).
Your task is to produce an exhibition proposal that creates an engaging and informative experience for audiences/participants.
The scope of the exhibition should be around 15 artworks (of any form/classification including design or applied art. ie. selections can include objects, digital/new media art, prints, performance works).
The exhibition proposal should be sited with a relevance or relationship to its chosen context.
Some possible contexts include White Cube Gallery, Object dense heritage site or museum, Urban environment/cityscape, Rural landscape (e.g., sculpture park).
Group Deliverables:
• Responsibility Matrix: Outline the organisation and management of collaborative tasks.
• Developed Exhibition Design: Submit a PDF portfolio including:
Introduction: Vision/Curatorial Strategy
Aims, Objectives, and Target Audience
Content: Works/Artists, Registration List/Loan Details/Conservation
Design Plan:
- Overall design strategy
- Floorplan/layout
- Lighting, Mounting/Installation
- Text strategy and examples
Audience Engagement Plan:
- Audience Experience
- Engagement Strategies (Surveys, Public Programs, etc.)
- Evaluation Methods
Project Plan:
- Timeline
- Risk Assessment
- Budget/Sponsors
Appendix: Process shots/development work
• Group Presentation: Summarize your project in a verbal presentation accompanied by a visual presentation (PowerPoint or similar) in Week 10. All group members must participate. This will be followed by a Q&A session for feedback from your tutor and peers.
Individual Deliverables:
• Process Journal: Curated summary of research and development work with analysis and reflections on key decisions, including successes and setbacks in the collaborative process.
• Reflective Statement: A 1000-word reflection on your individual input, work, and group process.
Course Learning Outcomes being assessed in this task:
1. Apply research methods to inform. a response to the requirements of a design brief
2. Examine and critically analyse the relationship between key stakeholders
3. Demonstrate design practice as an interdisciplinary and collaborative process
4. Develop and communicate professional design presentations
You will be assessed on your individual contribution to the task, your reflections on your work and the group process, and the overall quality of the group’s proposal.