Google Ads assignment – Ad creation
This assignment will give you hands-on experiences of working as a Digital Marketer that uses Google Ads platform. You’ll create and share a Google Ads campaign.
Task 1.
Create an advertising campaign on the Google Ads account that you had created as a team. Name the campaign as with your first name and last name. That is, “Jinsuh Lee” will be your campaign name that you will create on Google Ads, if your name is “Jinsuh Lee.”
Task 2.
Using the campaign you have created in Task 1, create an advertising that meets the requirements below.
The advertising campaign should be a professional campaign and requirements are
2.1 create ‘search’ campaign to your client
2.2 create a search ad and does not advertise on partner sites
2.3 set a small budget and bid strategy as ‘Max CPC’ or ‘Clicks’
2.4 set location that is serving your client’s target market
2.5 have multiple ads so AB testing can be conducted
2.6 have ad assets
Submissions guidelines
Submissions on Brightspace: Please submit a screenshot where your advertising campaign shows it is on ‘pause’ not ‘enable.’
Grading guide Task 1 15/15
Correctly creates a campaign and pauses to avoid charges.
Task 2 25/25
Correctly sets expert mode. 4
Correctly sets search ad and not advertise to partner sites. 4
Correctly sets small budget with CPC pricing. 4
Correctly sets local locations. 4
Correctly provides multiple ads. 4
Correctly provides ad assets/extensions. 5
Submission guide 10/10
Correctly submits a screenshot where your advertising campaign shows it is on ‘pause’ not ‘enable.’