MANU2491 Digital Applications for Fashion Enterprise 1
ITRODUCTION
Assignment 2 Visual and Data Analysis Folio
This course introduces the software applications that are commonly used within entry-level employment positions in the fashion industry. Digital engagement plays an important role in fashion enterprise & industry practice. In this course, the software used will include creative & business applications for artistic & commercial outcomes.
Commercial Application
In the Assessment 2, you are required to apply the technical digital skills you have learned. Using your researching and technical skills, you will identify a trend forecast scenario related to a specified fashion enterprise.
Using MS Excel, you are to prepare a trend forecast report for either (1) Gucci or (2) Uniqlo outlining a current or future fashion trend for AW 26 or SS 26 respectively. Using market data of the fashion you have selected you are to analyse and prepare a trend forecast report as a buyer. You are expected to use the features of MS Excel in analysing the data and your report could include MS Excel graphical features like charts, formulas and pivot table analysis. Commercial process should include data analysis pertaining to the fashion enterprise you have chosen.
Creative Application
Using Creative Digital Application software (Adobe Photoshop, Illustrator, Express and InDesign) you are to design a trend board for either (1) for Gucci or (2) Uniqlo outlining a current or future fashion trend, for either SS 26 or AW 26 to be used as an inspiration for the fashion range development.
Using the research conducted into fashion media & industry forecasts, the digital trend board should be focused on the communication of the identified fashion trend you have selected. The trend board should include the components– (a) fashion design direction or inspiration images, (b) colour swatches/ including colour reference codes, (c) print & pattern or material direction, (d) garment flat (CADs) direction. It should be primarily visual although, minor information and key notes, necessary to augment understanding of the trend, should be integrated within the board design along with in-text references for images. You should design the board in an A3 landscape format using appropriate software.
A written report detailing trend analysis, rationale for imagery, information sources and images sources used is to be submitted as part of this assessment. The layout of the report would be designed using applicable creative software as used for the Trend board. The report should be approximately 750-500 words long, be logically structured & use Harvard referencing style.
The outcome of this Trend Board is to be developed in conjunction with the trend forecast report. Creative collaterals should include collected imagery, use of Infographics to present and document analysis and outcomes, inspiration for range plan, range plan development, garment flats, application of AI to develop colourways, specifications, and a video. You will be expected to demonstrate digital capabilities and present propositions, relevant to your chosen enterprise.
ASSESSMENT 2 –
Commercial Applications - An MS Excel workbook with forecast reporting and pivot analysis (excel) and Data analysis summarisation report (word/pdf).
Creative Applications – Trend board (pdf), trend analytical report (word/pdf), a PDF version of your Infographic poster (findings from file 1) (pdf), range plan (pdf), an mp4 of your video (mp4)