Project Title: Mapping the Menu: How Location Shapes Cafe Beverage Offerings
Hypotheses:
1. The assemblages of drinks in cafes in shopping centres will be different from the assemblages of drinks in cafes on a retail strip.
- No → uniform.
2. The assemblages of drinks found in local government areas (LGA) north-east (above) of the latte-divide will be different from assemblages of drinks in LGA south-west of the divide (below).
- No
- Business models
- We predict that in high income higher socioeconomic
3. Mean scores of principal components derived from habitat variables will differ between cafes in shopping centres and cafes on retail-strips (More specific hypotheses pending PCA)
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4. Principal components derived from habitat variables will predict drink species richness
and/or drink abundance at each cafe. (More specific hypotheses pending PCA)
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Factor 1: Cafe
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Factor 2: latte divide
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a) Café within shopping Centre
b) Café strip
Shopping centre is defined as an enclosed area where a large variety of stores are located, with more than one level, operation depends on the mall’s customer flow and
unified management system. The Café can be accessed only through the mall.
Streetfront Café mainly on commercial
streets, around the corner shops or around communities. The Café can be accessed only through the street.
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a) north-east
b) south-west
Latte divide defined by Associate Professor Chyi Lin Lee, a north-west line splitting
Sydney into north-east (above the line;
north of the Harbour Bridge and to the
Eastern Suburbs) generally more affluent LGAs and south-west Sydney (below the line), generally lower socioeconomic LGAs.
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Write down your list of sites. For each site write how it will be classified for each factor. Cafe Assignment
Cafe Assignment
Cynthia
Tanisha
Yujia
Sarah
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Sites
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Factor 1
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Factor 2
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1.PassionTree Velvet, Castle Towers Shopping Centre (Hills Shire LGA )
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Shopping Centre
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North-east
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2. Sunnyside, Cherrybrook (Hills Shire LGA)
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strip
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North-east
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3. Gaziantep Sweets (Cumberland LGA)
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Shopping Centre
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South-west
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4. Dazzu Auburn (Cumberland LGA)
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strip
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South-west
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5. Cafe L’Amore, Burwood Westfield (Burwood LGA)
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Shopping Centre
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North-east
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6. Artisaint Cafe, Burwood (Burwood LGA)
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strip
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North-east
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7. Oriana Eatery, Westfield Parramatta (Parramatta, LGA)
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Shopping Centre
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South-west
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8. Urban Cafe & Co (Parramatta LGA)
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strip
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South-West
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9. Cu Cafe, Beecroft Shopping Centre (Hornsby Shire LGA)
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Shopping Centre
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North-east
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10. Cafe Hylton, Pennant Hills (Hornsby Shire, LGA)
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strip
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North-east
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11. L’SH Cafe (City of Canterbury/Bankstown LGA)
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Shopping Centre
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South-west
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12. Cafe Metrio (City of Canterbury/Bankstown LGA)
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strip
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South-West
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13. Georgie Boy’s Coffee Co, World Square Shopping Centre (City of Sydney LGA)
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Shopping Centre
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North-east
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14. Coffee Pitt, Townhall (City of Sydney LGA)
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strip
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North-east
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15. Nadia’s Cafe, West Point Shopping Centre (Blacktown LGA)
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Shopping Centre
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South-west
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16.Apollo Espresso, Blacktown (Blacktown LGA)
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strip
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South-West
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Sampling method:
We will not survey cafes within shops themselves or coffee stands, cafe-only businesses will be surveyed. We will distinguish cafe from restaurant with restaurant being defined as a full-course menu, focused on main menus, generally not open for Breakfast. Each site will be sampled between 7am - 11am (i.e. Breakfast) on a Weekend. Each group member will survey 2 cafes in one LGA (i.e. one within a shopping centre and one on a strip) above the line (north-east) and below the line (south-west). Each site will be sampled on a weekend in the case of changes in the available selection during this time period. We will not survey cafes not open between the “Breakfast” time period, in line with how we defined a cafe from a restaurant.
Sampling effort:
A timed sampling effort will be used. We will survey each site (cafe) for drink species within the “Breakfast” (7-11 am) time period to account for any changes in menu during different times of day (eg: a cafe may not serve smoothies during lunch hours but have it available during breakfast). All habitat variables will be measured within the sampling window. We will also divide the samples by quadrats, defined by the Local Government Area (LGA) located to the north-east and south-west of the line.