Section A – What is the project?
Spring 2024 – MSBA 260 Individual Applied Project/Presentation
INTRODUCTION TO THE PROJECT
From the syllabus:
B) Individual Applied Project/Presentation (10 points)
This class is relatively unique. For this learning objective, I would like you to explore an area of data driven management/leadership that interest you. You will work with me to create a topic of interest and that includes an interview with a manager involved with using data to make decisions.
Towards the end of the semester, you will be making a brief and informal (recorded) presentation on what you have learned from your research and your interview.
Please Answer Each of These Questions Thoroughly
1) What industry are you interested in? Why? What are your career goals and how will you apply what you are learning in this course towards your career goals?
2) Find and summarize three (3) articles related to the use of big data in the industry you are interested in. These should be current (from 2020-present).
3) Please find and interview a manager who currently works in the industry you chose above (#1). This will be the person you will base this paper on.
4) During the interview, try to focus on one (1) current/recent project this manager is working on. What are the objectives? (Of course, nothing proprietary or secret!)
You can make it general. For example, grow market share. Launch new product. Project. Etc.
5) What types of information/data are relevant for this project? What are the questions they are seeking to answer? What is the short term and long-term goal?
6) What advice does the manager have for a graduate student in business analytics? Why?
7) Per the person you interview, what trends should we be aware of in this industry? Why?
7) Per the person you interview, what trends should we be aware of in this industry? Why?
The overall demographics in the U.S. suggest an overall decline in high school students. That is, the actual number of students graduating high school is decreasing.
(Again, this is just a sample. You should write quite a bit here. )
8) Please list the name and contact information of the person you did this project with.
Name: ___________
Email: ____________
Phone: ___________
Please prepare and present a 5-10 minute (maximum) presentation summarizing these answers with specific emphasis on #5,6, and 7. Thank you!
Any questions? Please see Sections B and C for more information….