Dissertation title:
Examining the SEO Influencing Factors Determining Customer Intention of Ordering Food on Food Delivery Apps
Objective:
1. The impact of SEO technological factors on people's attitude towards search results on food delivery apps.
2. Whether consumers have a purchase intention after viewing SEO-optimised search results?
Hypothesis:
H1(a): Performance expectancy has a positive direct effect on attitude toward search result.
H1(b): Expected effort has a positive direct effect on attitude toward search result.
H1(c): Social influence has a positive direct effect on attitude toward search result.
H1(d): Facilitating conditions has a positive direct effect on attitude toward search result.
H1(e): Hedonic motivation has a positive direct effect on attitude toward search result.
H1(f): Price value has positive direct effect on attitude toward search result.
H1(g): Habit has a positive direct effect on attitude toward search result.
H2: Attitude toward search result has a positive direct effect on purchase intention