Master of Business Administration
Assignment Submission Form
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Module Code:
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MMN7031SR
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Module Title:
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Global Strategy and Innovation
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Assessment Title:
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Assessment 2: Individual Report
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Assessment due date:
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June 2025
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MN7031SR
Global Strategy and Innovation
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Academic Year 2025/26
Assessment 2, Individual Report
Word counts: 2,500 (+/-10%)
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First Marker:
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Second Marker:
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Title of report: Business Plan of WearWorld
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Assessment criteria
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Level of achievement
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1st Marker
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2nd Marker
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Executive Summary and Recommendations
(15 marks)
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An overview of the key points and recommendations.
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Customer Value Proposition
(10 marks)
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A report on
· The product offering
· Consumer problem
· Unique selling proposition of the product(s)
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Customer Segmentation
(15 marks)
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A report on detailed customer segment(s) of the product(s) offering
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Marketing Strategy
(25 marks)
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A Strategic plan with
· Porter’s Generic Strategy
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Financial Forecasts
(20 marks)
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A financial report for 3 years including
· Forecast of sales (in units)
· Revenue projection
· Cost of production
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Evidence of research
(5 marks)
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Provide evidence of secondary research
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Presentation
(10 marks)
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1. Appropriate academic writing and language
2. In-text citation and referencing
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Total (100 marks)
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Areas for Improvements
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From First Marker
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Knowledge and understanding
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Analysis and evaluation
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From Second Marker
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Knowledge and understanding
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Analysis and evaluation
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Agreed Mark
First marker’s marks/date:
Second marker’s marks/date:
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