Market analysis
Section A: Living Context & Background
1. Can you tell me about where you live and what your typical home environment is like?
2. How do you usually ventilate your home or apartment?
3. Do you currently use any devices to improve indoor air quality (like purifiers or humidifiers)?
4. How important is air quality to you personally or in your family?
Section B: Awareness of Microplastics & Air Pollution
5. Have you heard of airborne microplastics before this interview?
6. What comes to mind when you think of microplastic pollution—do you associate it more with oceans, food, or the air?
7. How concerned are you about the air quality in your city or inside your home?
8. Do you think breathing microplastics could affect your health? Why or why not?
Section C: Habits and Challenges Around Window Use
9. How often do you open your windows for ventilation, and at what times of day?
10. Do you ever hesitate to open windows due to pollution, dust, noise, or other concerns?
11. Are there specific seasons or weather conditions that affect how and when you ventilate your space?
Section D: Reactions to the Product Concept
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“We’re developing a Smart Window Vent Add-On designed to filter microplastics and other pollutants from the air entering your home. There will be two versions: one powered (using ionisation and sensors) and one passive (a simple clip-on panel using natural filters like hemp).”
12. What is your first reaction to this idea?
13. Do you think this kind of product would be useful in your daily life? Why or why not?
14. Which version—powered or passive—do you think would suit your home and lifestyle. better?
15. Would design, visibility, or ease of installation affect your willingness to use such a product?
Section E: Price Expectations & Buying Behavior
16. How much would you realistically be willing to spend on a product like this?
17. Would you prefer to buy the product once, or subscribe to receive replacement filters regularly?
18. What price range feels fair to you for:
· A basic passive version?
· A more advanced powered version?
19. Where would you prefer to buy this kind of product—online, in stores, pharmacies, or somewhere else?
Section F: Values, Priorities & Preferences
20. What factors matter most to you when choosing health-related products (e.g., price, design, sustainability, effectiveness)?
21. Are you more likely to try something new if it’s eco-friendly or supports your health?
22. What would make you not want to use this product?
Section G: Feedback
23. Do you have any suggestions or ideas that might make this product better?
24. Would you be open to testing the design in the future or giving feedback on future versions?