讲解 Principles of Consumer Behavior辅导 Processing

Assignment Brief

For the purposes of this assignment, you are to assume the role of an executive team working within the Marketing Department of a company that is operating within the Asian tourism industry. For the purposes of this assignment, you may choose company that is operating within the tourism industry You have been tasked by the Managing Director of the chosen company to prepare a Consumer Behaviour Report that addresses the following areas:

Situation Analysis of the Company

Target Market Description

Target Market Decision Making Process

Two Social Influences on Buying Behavior.

Two Psychological Influences on Buying Behavior.

Two Personal Influences on Buying Behavior.

Four Marketing Strategy Recommendations

This group assignment, comprising of 4 members, is a combination of theory and practical application of key concepts relating to the module on Consumer Behaviour. The required report must provide evidence of wider research and be adequately presented, investigated, and argued in a logical and coherent manner.  Appropriate conclusions made must be explained, justified and appropriately referenced as is expected of a report at this level of study. The report further requires a MINIMUM of 10 different sources of information (most assignments achieving the top two grade levels available include 10 references). You must use the APA Referencing system to acknowledge your sources of information (both in-text, and as a reference list at the end). Further information on the structure and other details of the assignment will be shared by the lecturer during the conduct of the sessions.