MD.P.1 {place snapshot}
PROJECT MD2 ASSESSMENT VALUE: 15% OF FINAL MDC4502 RESULT
BRIEF
KEY LEARNING AREAS
· World-building & basic Storytelling
· Cinematography (shot types, colour grading)
· Basic Camera Movements (panning, zooming)
· Design Principles (composition, focal point, pacing, rhythm)
· Motion Type, basic Opening Title & Credits
· Basic Audio Editing
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SOFTWARE
· After Effects (Position & Scale animation, Pre-
composing, Shape animation, Type animation &
effects, basic Cameras, basic Color Grading, basic Audio editing & layering, Exporting Media)
· Photoshop (Accurate image masking, correct layering in PSD file)
· InDesign/Illustrator (Creation Pre-production Process Book)
· Media Encoder (Rendering final video output)
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OUTLINE OF DESIGN TASK
Using sourced high-quality, royalty-free photography, and typography create a 40-second motion design video that communicates a specific piece of information about a place in the world of your choice. The documentary- style. video will combine animated photography, animated type and sound to deliver an engaging, accurate information sequence using motion techniques: i). Ken Burns Effect & ii). 2.5D Parallax Effect.
The presented information should focus on one key topic related to the chosen place. Possible topics include:
· Etymology & Name Origin
· A Key Historical Event
· Geography & Climate
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· Demographics (Population, Religion, Ethnicity)
· Local Wildlife & Flora
· Cultural Identity (Festivals, Arts, Sports, Tourism)
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This info should be sourced from reliable sources (listed in References/AI section of Pre-production Book) and should be clear and concise, fitting comfortably within the time frame (see 6. Formatting & Timing below).
REQUIRED APPROACH
1. RESEARCH & IMAGE CURATION
[ ] Research and choose a visually appealing place with unique features. Places known for their beauty or
uniqueness (even if not considered traditionally ‘beautiful’) make for compelling viewing. Consider how the images will transition between each other to create smooth storytelling.
[ ] Source high-quality royalty-free images (min. res. 4K: 3840 x 2160 px) from Pexels, Unsplash, or Pixabay that
align with your destination and topic, and appropriate royalty-free music and possibly sound FX. AI Image generation may be used for a few (but not all) images if you’re struggling to get enough sourced shots.
[ ] Research basic compositional cinematography. Select strong photographic compositions that support an appealing visual narrative. Choose a broad mix of shot-types that create a variety of scenes in your sequence to help maintain visual interest and engagement throughout.
2 . PRE-PRODUCTION (PROCESS BOOK)
Use the provided InDesign Process Book template, plus additional Moodboard and Storyboard templates to present your concept, development and sources. This will act as a visual plan before production begins.
[ ] i. Concept/Narrative: A clear outline of your concept and narrative direction, with specific target
audience, engagement method (hook/resolution), key focal emotion(s), stylistic approach & reasoning.
[ ] ii. Moodboard: Create a cinematic, film-style. Moodboard from the provided template of various reference images that captures and plans your intended aesthetic.
[ ] iii. Storyboard/Style Frames (2 in 1): Create a basic Storyboard using the provided template that plans your shot sequence using your sourced images —do not sketch the storyboard frames this time; instead, use your actual chosen photos, overlaid with your intended titles, graphic styles and credits.
Although you will not create separate Style Frames for this specific project, your storyboard will show: [ ] Type style, graphic style. & colours [ ] Title sequence layout & type style.
[ ] Music/sound FX notes & timing [ ] End credits layout & type style.
[ ] iv. Sourced Content/AI Referencing: Create a list that cites references of any sourced text/images/audio you used for the final video. You must also include any (permitted) Artificial Intelligence-generated content
as a gallery layout, that includes source platform. and the specific prompt used. Follow the template and
examples guide in “Motion Design Process Book Files (Student).zip” resource on Moodle. Warning: failure to correctly cite sourced and AI content correctly can lead to a project fail for plagiarism.
3. MOTION TECHNIQUES: KEN BURNS & 2 .5D PARALLAX
Your final video must feature both of these techniques applied to every shot in your sequence (except for any images used in the background for the opening title sequence or end credits.)
[ ] Each photographic scene you use is considered a shot and must be on screen for 4 – 8 seconds, and use: [ ] Ken Burns Effect: Simulate camera movement through panning and zooming on static images, which
helps create flow between shots. Movements should always be slow and subtle and not extreme.
[ ] 2.5D Parallax Effect: First mask and separate environmental sections and also key subjects/objects from their backgrounds in Photoshop, to then import and create separate layers to animate separately in After Effects, making foreground and background elements move independently to simulate depth. The effect can be done with or without using a 3D camera in After Effects for slightly different results
4. TEXT / TYPOGRAPHY
[ ] Keep text information in each shot short, clear, and readable (avoid long sentences).
[ ] Choose a visually contrasting colour so that type stands out against the background.
· If the background behind the type is visually complex, consider:
· Blurring the background to smooth variations in detail and colour.
· Adding a shape behind the text (e.g., a semi-transparent rectangle or solid box).
[ ] Use well-paced timing for type animations so viewers can comfortably read all information.
5. AUDIO
Select appropriate royalty-free instrumental music that complements your place’s theme, and ideally some
connection to your chosen place, in a style. that fits the nature of your information. For example, if your video is about a city’s specific festival, try to find a style of music connected to that culture or event.
[ ] Ensure music matches the mood—e.g., an industrial city may have energetic modern electronic music, while a historical place may use slower cinematic, orchestral or traditional music from that country.
[ ] Possibly layer sound effects (optional) from freesound.org to add realism—e.g., a beach scene may have
seaside atmosphere with the sound of waves crashing, children playing and seagulls, layered with simple music.
[ ] Ensure final audio levels are well-balanced—aim for a maximum volume of between -6 dB and -3 db (check
Audio window). Make sure no part of the audio hits 0 dB or louder in the After effects audio channel meter:
[ ] Music should not overpower the text animation. Do not use music with lyrical vocals which will distract viewers from reading the information presented as text on screen.
[ ] Sound effects should complement visuals without distracting from the main narrative.
[ ] Fade music in at the beginning and (especially) fade out at the end of the video in After Effects.
6. FORMATTING & TIMING
The final video should be finished in a professional way for feature-type sequences by fading from black at the beginning and fading to black at the end. Your video must follow this exact timing:
[ ] 0:00 – 0:04 > Title sequence (Place name + Topic) — e.g. “Population of Melbourne, Australia”
[ ] 0:05 – 0:35 > Main content (Animated images, text, effects)
[ ] 0:36 – 0:40 > End credits (Example #1 & #2 of professional end credit styles): [ ] 1. Created by: [Your Name]
[ ] 2. Images by: [Photographers’ Names]
[ ] 3. Music/Sound FX by: [Artist’s Name]
[ ] 4. Copyright: ©[YEAR] [Your Name]
[ ] 5. [Personal Email Address or Website]
7. OUTPUT REQUIREMENTS
[ ] 1 x 40-second video [ ] Format: MP4 (H.264 Codec) [ ] Resolution: 1920x1080 (1080p) [ ] Frame Rate: 30fps