COHR 405
RESEARCH DAY 3: FAMILY BUSINESS BRANDING AND MARKETING
EACH student should submit THEIR OWN copy of the completed worksheet to Canvas.
Marketing and
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Expression of Family Involvement
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Added Value or Downside
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Company Overview: Provide a company name, industry, and a brief mission statement
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Branding Approach: Decide how prominently family ownership will be featured in branding. Explain why you chose this approach.
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Marketing and Messaging: Define the company’s slogan, key brand message, and target audience. How will you engage customers?
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Competitive Positioning: Analyze competitors and describe how your company will differentiate itself.
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Summarize the Final Pitch: 3-5 bullet points on key branding decisions.
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